Site update.

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So right now my website is technically live although I haven’t released it to the public (unless you count this post right here).

laurenarmenta.com

So here is when you come in. Although not all of the writing is in yet for the Print or Digital sections and some buttons I am still linking together, I need your help. Most things I am catching as I go along but If you find anything not working, loading or any grammar errors and so on please let me know. All of this would be greatly appreciated. I am applying to jobs because I graduate in 5 weeks and I want this to be flawless! Also this is turning into a final project for my media class (post to come soon).

Also so very sorry the site is not responsive! I am currently also in the process of making a Tablet and Phone version.

Snippets of some features ive added:

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Thank you!

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Put Yourself on the Grid – Why Online Exposure is a Good Thing

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Stop what you are doing. Now, look up, down, left and right, what do you see? Odds are most of you would have come across some form of visual communication.

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What exactly is visual communication?

Visual communication is expressing ideas and experiences with a combination of imagery and textual content to communicate a message to a viewer.

For example the famous The Treachery of Images by Magritte

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The image shows a pipe with the words “Ceci n’est pas une pipe,” below it. Which is French for, “This is not a pipe.” The painting is not a pipe, but an image of a pipe. This example of Surrealism suggests a paradox of that objects correspond to words and images. In other words this is a masterpiece of visual communication. It is taking imagery and words and formatting them in a way to communicate a message to a viewer.

But in a fast paced, digital year of 2015 how does anyone or more specifically artists get noticed?

Visual communication has made a great shift to digital works. Online presence is a growing must have for exposure. It’s hard enough gaining recognition as an artist but without an online footprint you practically don’t exist.

Picture this; you are in class or work. Your phone beeps. What is it? It is a phone call or text or email. Someone is trying to communicate with you. 2015 and every quick, efficient way to get in touch with you is at the fingertips of millions of people and you have that same ability. Every day we get calendar reminders, emails, and texts. We can track what we eat and who is at our favorite places and so on. Welcome to the age of the quantified self. In today’s world, technology has made everything responsive and at a push of a button.

It is December 17, I am in class when my phone lights up. I see an email notification, from Behance saying I received a message. It shows a snippet, “Hi Lauren – You have a great portfolio. I’d like to touch base regarding Spring 2015 internships at NBC Universal within our creative departments.” (note my excitement- SNL gifs)

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I instantly go to the Behance app on my phone and open the message. Completely intrigued at the offer, I think to good to be true, I open the Google chrome app and search the name of the person who sent the message. Between the phone applications and easy access to information on the internet, it was easy to find multiple platforms that legitimized who he was.

I sent an email back off my phone to request more information. Within the hour I was already touching base with one of the creative directors at NBC. The same day we had set up an interview time to which I would have never had the chance if it weren’t for my online media presence and techne (visited in previous posts).

About 4 days later I had the interview. I didn’t walk in with a giant portfolio book but an iPad. I unlocked the screen, pushed a button and there was everything he needed to see. That very same night my phone lit up again. I had been offered the job.

Needless to say, digital media is incredibly important. In my line of work, if you aren’t online, you don’t exist.

My Online exposure:
Behance
Instagram
LinkedIn
WordPress blog (what you’re reading)
Twitter
Website (Launching in a week)

What is most important is digital media and how to utilize that in today’s world to capture the attention of those you need to in order to advance in this world.

However, regardless of major or profession it is clear digital media is a very relevant factor. In fact, some heavily print and hand done art forms have been able to utilize online media to gain a community of followers and to get a conversation going.

In my previous post about hyperreality I somewhat touched on Invader who uses online media to map where his art is or Banksy who actually gained most of his following from online presence. I also touched on the incorporation of media with a hand done medium to create a spectacular piece of work like BLU had.

Here are a few examples of how Graffiti artists have used media or gained exposure from new media:

More Street Art Throwdown found on Oxygen

Useful Articles and Creative Platforms:

LinkedIn – If you don’t have one already, get one. LinkedIn is basically in simple terms, an online resume. But this is one platform that makes you digitally available to anyone. You can be searched and messaged for an opportunity you may not have gotten otherwise. Yes you can send in printed resumes but a lot of employers are now asking for LinkedIn profiles. This isn’t to say print media is going extinct but to say digital media is relevant and almost a must have.

Behance – online creative portfolios ranging from Graphic Design, Photography, Street Art and more.

Graffiter –Fun application to paint the streets yourself.

The Rise of Visual Social Media Article

Digital Self Article

Designspiration – for Inspiration

Street Art Inspiration

Global Street Art – follow street art around the world.

Digital media has given me a variety of opportunities and expanded my network. Whether its inspirational websites or online media presence I always tell people to get connected and establish roots. You never know what sort of opportunities await unless you put yourself on the grid.

Hyperreality consists of BLU things

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Street Art, according to the Oxford dictionary, is Artwork created in a public space, typically in an illicit way.

Take a walk in Los Angeles, New York, London, Spain, anywhere in the world, there are places all over covered in street art. Some street artist even track their work! Space Invader, a well know street artist, provides a map of places he has “invaded.” Other artists such as Banksy, who I have mentioned in earlier posts, place all of their work online.

Yes, its true, street art which is so hands on, can still use new media. But the video below combines street art’s classic old media with the technology of new media and gives us … ?

In this short film by BLU, the artist of ‘an ambiguous animation painted on public walls,’ morphs what is real and tangible to something of an alternate reality. What BLU has created for his audience is a hyperreality.

What on earth is hyperreality? Great question. Video games like The Sims, are a representation of what reality actually is. Certain features such as buildings, areas and people are all created to simulate the real world. However, how we perceive these two things can sometimes get crossed.

When it comes to representation versus realty, perception can often be reality. Author of “The Ecstasy of Communication,” Jean Baudrillard, defines hyperreality as representations of reality. These Simulacra- an image or representation of someone or something- are more than copies of an original but instead become a truth to us in our own way.

The different pieces of painted work BLU put on the walls and other surfaces are reality. The paint on the wall is real, you can touch it and see it. However his work and applied compilation of his paintings takes the tangible art and puts it into a digital format. Doing this with the application of motion speed and sound effects turns BLU’s hand work into a moving piece. This action turns his work into a hyperreality. The work he has done is real however the movement of it on the wall is not. Morphing these two things creates a hyperreality that we are engaged in and process as reality. Perception is for the most part reality. It is how we perceive things that make it real to ourselves. This sort of street art has been given a life.

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Want to morph your reality further? Check out his other videos Here

Another to enjoy with similar elements:

We Are the Ones .. That Will Break the Stereotype

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Hello my fellow readers, artists, street enthusiasts,

Today we are going to look into a GoPro video that features a graffiti artist named Jessica Sabogal, based in the Bay Area. Jessica’s work, “possess a vision of female identity that is revolutionary and powerful, brave and beautiful. By utilizing a spray can, she aims to color her canvas by unraveling stories she once heard, lived, struggled, and loved.”

Spray paint is often a tool that is associated with negative visions such as vandalism, illegal activity, destruction, profanity, gang affiliation and much more. However what we will be focusing on is much more positive. This will not only talk about Jessica Sabogal’s work in the video above but will be applying James E. Porter’s theory from, “Recovering Delivery for Digital Rhetoric.” Porter, in his writing, strives to address one of the five rhetorical canons, this one being, delivery.

Delivery, as it has been for most of history, is oral and bodily aspects when giving a speech or performance. In other words, how someone acts toward an audience via gesture, tone, voice, rhythm and so on. With technology changing and how we act and respond to the environment around us today, we are revisiting the topic and alternating it to suit the present.

One of the most important aspects to framing delivery is techne, or art. In this case the techne would be spray paint and even more so the use of the GoPro’s technology to give the viewer a more in depth experience, whether it be to move with the strokes of the paint or take in the whole scenery.

To delve more specifically into Porter touched up on 5 main points:

1. Body/Identitywhich is concerned with online representation of the body, gestures, voice, dress and image along with online representation of race, class, gender, sexual orientation and ethnicity.
– In regards to online body/Identity, this video mentions how graffiti is a predominately male dominated field. Jessica mentions quite a few times on how she believes it’s important for female artist to be apart of it; “I want to be seen using spray paint so that other girls can go pick up a can and not think its this crazy thing of the streets but as a valid way to express themselves artistically, anywhere.” The way she speaks and gathers a group of women to pursue one art piece and defy all gender representation is truly revolutionary in the graffiti culture.
-Not only does this break gender roles within the graffiti and street art culture but presents a more positive and empowering outlook.

2. Distribution/Circulation- methods of circulating digital information using technological publishing options.
-The biggest aspect of this would be the techne we had talked about before. I think the GoPro, not only with its widespread popularity, but also with the technology itself allows for wide distribution option including but not limited to GoPro, Youtube, basically any video site as well as sharing with friends via social media.

3.Access/Accessibility- Audiences connectivity to Internet based information.
-This crossovers with point number 2, but I think that for awhile street art is something you just stumbled upon whereas now, because of the distribution/circulation methods, its become more of a culture connecting to other cultures, experiencing and sharing art, videos, ect through these media outputs such as Youtube, Twitter, and so on.
-Not only connectivity over art but just in general, Jessica mentioned she needed help and she put out a volunteer call via connectivity to the internet and this type of audience having that access was what helped her form this group of women to complete this giant beautiful work of art.

4.Interaction- Types of engagement allowed by digital designs.
-There is nothing quite like raw tangible, large scale, paint a wall kind of art. However the power that comes with Internet interaction is what is shaping conversation around these communities, cultures, works of art. Digital design is allowing for mass production, connectivity to anywhere in the world, and a variety of different perspectives on just even one piece of art.
5.Economics- Concerning copyright, ownership and control of information, fair use and the politics of information policy.
Graffiti/street art is raw creativity. You can replicate or emulate something the best you can but the surface and material changes the piece you would want to replicate into something completely different. There is also no going back you can only improve and build upon the so called “mistake” that you make.

“Anytime you see one of my paintings people look at it and there like ‘oh acrylic right?’ and im like ‘no spray paint.’ People can not believe that something that looks like fine art is done with spray paint.” -Jessica Sabogal

We Are the Ones- that will break the spray paint stereotype.

References
-GoPro- http://gopro.com/
-Jessica Sabogal- http://jessicasabogal.com/
-We Are the Ones Video- https://www.youtube.com/watch?v=XftClpqdnS8
-James E. Porter- Recovering Delivery for Digital Rhetoric

Tag You’re It

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For those of you who are new to my blog or returning, I have created a tab on the left called Composing New Media, for my class. As you can see most of my blog is composed of art, mainly a process or update to the art work or graphic design projects I do. In sticking with my creative art theme but adding a certain differentiation, I am starting a theme I like to call, “Tag You’re It.”

Technology is advancing quickly and we are in the middle of it. In keeping up with new media but still appreciating the old, I will be using this blog to talk about Street Art but through this online platform. Street art is authentic, hand done and not everlasting the exact opposite of new media which online lives forever. The idea behind this is simple, sharing the experience of raw art, through the very click of a mouse. Banksy– well-known for his cunning street art work, especially by loyal street art fans or really just from the culture itself, but famous for being widely spread via online source. Most people have heard of Banksy not because they are connected to the street art culture but because its been on the news or online and other social media sites. Banksy was really the starting point of connecting street art community to the new media world.

What does this all mean? Well lets start with the name:

Tag. You’re It. – A brand that believes in the social responsibility of spreading inspiration to all. Whether it be a sticker slapped sign, a painted wall, or a drawn on scrap piece of paper, we are all about bringing the lost art back into the world. We each have our own tag, it’s what you do with it and how you tag others that matters. Tag is about using what you have in a way that inspires those around you.

Why I feel the need to create an art related platform of inspiration:

The story: As a junior in high school I had my art teacher walk up to me in class, look me straight in the eye and say, “what are you going to do with your life?” Well anyone could be asked that question at any given time and feel the way I did when I heard that … scared. I sat there puzzled for a second as she walked away, grabbed something from her desk and was heading back to me. In front of me, she placed a pencil and said, “This is the only thing you’ll ever need in life.” And as confused as I was in that moment, she was right. From there we enrolled me in summer classes which I fell in love with and when I came back for my senior year, she walked up to me again and said, “Are you ready to build a portfolio?” My teacher had inspired me to not only pursue a creative life, but inspired me to find a way to inspire people into the creative world.

I am now in my last year at Chapman University as a Graphic Designer, working at NBC Universal.

What happens next: You revisit my blog for anything art related and revisit this tab for some really good content and get the conversation going. I challenge you, Tag. You’re It.

Here is an awesome photo I took:

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Welcome! Composing New Media

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As a part of my Eng-375 class, Composing New Media, I am creating a page on my blog that will intersect Street Art culture, Graphic Arts, Media and Art culture in direct relation to the themes studied in class. As the class progresses so will the topics and entries made. Click on the “Composing New Media” tab on the left hand navigation to view all post related to my course subject matter. A “comment” option will added to the bottom of posts as well as social media buttons so we can get conversations started! Enjoy.

~Lauren

2014 in review

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The WordPress.com stats helper monkeys prepared a 2014 annual report for this blog.

Here’s an excerpt:

A San Francisco cable car holds 60 people. This blog was viewed about 1,800 times in 2014. If it were a cable car, it would take about 30 trips to carry that many people.

Click here to see the complete report.

Flunk

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Typeface I created as my final project for Advance Typography.

Flunk is a typeface inspired by my personal logo design ( http://bit.ly/1bLnX0a ). Using the same cross bar height, the diamond shape is carried throughout the letter forms. Each letter is the same height and width. The typeface’s rounded strokes represent the fluidity of my logo and the diamond as well as precise width and height represent my structured design.

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