We Are the Ones .. That Will Break the Stereotype


Hello my fellow readers, artists, street enthusiasts,

Today we are going to look into a GoPro video that features a graffiti artist named Jessica Sabogal, based in the Bay Area. Jessica’s work, “possess a vision of female identity that is revolutionary and powerful, brave and beautiful. By utilizing a spray can, she aims to color her canvas by unraveling stories she once heard, lived, struggled, and loved.”

Spray paint is often a tool that is associated with negative visions such as vandalism, illegal activity, destruction, profanity, gang affiliation and much more. However what we will be focusing on is much more positive. This will not only talk about Jessica Sabogal’s work in the video above but will be applying James E. Porter’s theory from, “Recovering Delivery for Digital Rhetoric.” Porter, in his writing, strives to address one of the five rhetorical canons, this one being, delivery.

Delivery, as it has been for most of history, is oral and bodily aspects when giving a speech or performance. In other words, how someone acts toward an audience via gesture, tone, voice, rhythm and so on. With technology changing and how we act and respond to the environment around us today, we are revisiting the topic and alternating it to suit the present.

One of the most important aspects to framing delivery is techne, or art. In this case the techne would be spray paint and even more so the use of the GoPro’s technology to give the viewer a more in depth experience, whether it be to move with the strokes of the paint or take in the whole scenery.

To delve more specifically into Porter touched up on 5 main points:

1. Body/Identitywhich is concerned with online representation of the body, gestures, voice, dress and image along with online representation of race, class, gender, sexual orientation and ethnicity.
– In regards to online body/Identity, this video mentions how graffiti is a predominately male dominated field. Jessica mentions quite a few times on how she believes it’s important for female artist to be apart of it; “I want to be seen using spray paint so that other girls can go pick up a can and not think its this crazy thing of the streets but as a valid way to express themselves artistically, anywhere.” The way she speaks and gathers a group of women to pursue one art piece and defy all gender representation is truly revolutionary in the graffiti culture.
-Not only does this break gender roles within the graffiti and street art culture but presents a more positive and empowering outlook.

2. Distribution/Circulation- methods of circulating digital information using technological publishing options.
-The biggest aspect of this would be the techne we had talked about before. I think the GoPro, not only with its widespread popularity, but also with the technology itself allows for wide distribution option including but not limited to GoPro, Youtube, basically any video site as well as sharing with friends via social media.

3.Access/Accessibility- Audiences connectivity to Internet based information.
-This crossovers with point number 2, but I think that for awhile street art is something you just stumbled upon whereas now, because of the distribution/circulation methods, its become more of a culture connecting to other cultures, experiencing and sharing art, videos, ect through these media outputs such as Youtube, Twitter, and so on.
-Not only connectivity over art but just in general, Jessica mentioned she needed help and she put out a volunteer call via connectivity to the internet and this type of audience having that access was what helped her form this group of women to complete this giant beautiful work of art.

4.Interaction- Types of engagement allowed by digital designs.
-There is nothing quite like raw tangible, large scale, paint a wall kind of art. However the power that comes with Internet interaction is what is shaping conversation around these communities, cultures, works of art. Digital design is allowing for mass production, connectivity to anywhere in the world, and a variety of different perspectives on just even one piece of art.
5.Economics- Concerning copyright, ownership and control of information, fair use and the politics of information policy.
Graffiti/street art is raw creativity. You can replicate or emulate something the best you can but the surface and material changes the piece you would want to replicate into something completely different. There is also no going back you can only improve and build upon the so called “mistake” that you make.

“Anytime you see one of my paintings people look at it and there like ‘oh acrylic right?’ and im like ‘no spray paint.’ People can not believe that something that looks like fine art is done with spray paint.” -Jessica Sabogal

We Are the Ones- that will break the spray paint stereotype.

-GoPro- http://gopro.com/
-Jessica Sabogal- http://jessicasabogal.com/
-We Are the Ones Video- https://www.youtube.com/watch?v=XftClpqdnS8
-James E. Porter- Recovering Delivery for Digital Rhetoric