New Hobby

Standard

I bought a table top starter kit to learn how to screen print. Will be a challenge to make only one color designs considering how much my designs incorporate lots of colors but I love the challenge! If youre looking to learn I suggest buying one of these kits from DIY Print Shop and taking a hands on class. Here is the kit I got, loved the box print!

2015-08-31 18.55.15

Some extra screen and inks I bought from my local Blicks store:

2015-08-28 20.51.14

The table I built with my dad for a nice surface area to work (easy build and not a big deal for spills and stuff)

2015-09-04 18.08.26-2

My supplies all laid out. Stuff from the DIY kit plus a canvas sheet I laid on the ground so not to mess up the carpet, a few extra inks, and an architect lamp I got at home depot.

2015-09-04 20.43.42 2015-09-04 20.40.13

Sketch Update .. Super sketchy stuff going on

Standard

I took up boxing within the past almost 2 months now and it’s something I found very inspiring creatively. I recently found out my real grandfather was a professional boxer in his day so hearing that really put some more passion into my boxing hoby. As a result I got myself a little ‘keep at it’ gift and I never take it off. Based off of that I did a little quick morning sketch…

2015-07-30 19.13.022015-07-31 15.27.22 2015-07-31 15.37.14

My morning coffee didnt fully wake me up so I thought a quick sketch would: (and it did)2015-08-03 13.27.16-3

Words to live by, that is my only comment:2015-07-28 11.40.18

Tea time and tagging

Standard

More daily morning sketches. Combined a couple to make a shirt. Drafts in next post.

2015-07-14 10.37.24-1 2015-07-14 11.17.13 2015-07-14 14.47.00-2 2015-07-23 20.35.47 2015-07-27 09.30.24-2

How to create opportunities online

Standard

Hello my fellow artists,

As many have you have been following, my new media class has allowed me to go pretty in depth within the artistic culture and more specifically street art. Today I am giving you a little snippet of my final project.
excited-baby
I know, I know, you’re all very excited. For those of you who didn’t catch the sarcasm or not excited at all here’s why you should be:
This project, like I have mentioned in a previous post, will talk about not just the importance of why you should be on the internet but how to do so and maintain everything to get yourself noticed. Now you may get excited.
emma-stone-excited
We are going to switch gears for a bit. Instead of street artists we are going to dip our toes into the design world. Three main things to keep in mind:

1. Portfolio

2. Portfolio

3. PORTFOLIO

One of the key aspects of getting noticed as a designer is having a great… you guessed it, portfolio. But look around you, look at our world today. You see everyone glued to their phone, attached to their computer or stuck to a television. We are in a new media world. And with that note, my fellow designers, artists and bloggers I am arguing why you should have an online portfolio/profile over a printed one. This is going to be nothing about dissing print but all about how helpful the new media world can be for future opportunities.

Now why do this? I’ll tell you why, Because Its Not How Good You Are, It’s How Good You Want To Be. I get it I’m a college kid why listen, well because I have taken the advice of such people like Paul Arden, an advertising guru, and applied these things to my life to turn out some really great results. But Im not going to give away all the great books I’ve read just yet. For the good reads list you’ll have to read my Final project post coming soon.

In light of all this research collected over the course of this class and my four years studying as a designer, most of you may already know I have created my own website. As of now it is a Desktop only functional site but I am in the middle of making it compatible for other devices such as tablets and phones.

As a part of our final project we must select a topic and create a website for it. My discourse community is street art however im switching over my final project to help other artists like myself have an easier time getting noticed. With this being said, my final project website I chose to create was my own.

tumblr_lmn4peTYZJ1qa9w4e

I did this to show helpful tips with designing, making, implementing your website and all your social media. Not feeling too much like a designer? No problem, I’ll also list some great sites that do all the heavy lifting. Until next time, check out some features, social media and navigation of my website laurenarmenta.com.

Keepin on

Virtual Victory

Standard

In the past posts, I have related street art to various theories and have touched on topics such as visual communication to which you can refresh your memory on my previous posts here.

Quick Refresh (for those who were too lazy to click on the link), Visual communication is expressing ideas and experiences with a combination of imagery and textual content to communicate a message to a viewer.

However today we are switching gears to place street art and graffiti with video gaming. We are going to go more in depth to connect street art to Bogost’s theoretical frame of procedural rhetoric within video games that are inclusive of street art.

tumblr_m68xxvhBBt1qav3uso1_500

Video games are awesome, anyone can take on the persona of another and fight battles or build a farm or practically anything. Today’s games exist to which an almost alternate reality is created for us when we see real life people and places recreated for a gaming experience. Video games are a form of persuasion and expressionism, drawing in a person to interact and creates a model that represents cultural, social, and ideological realities.

First the Games:

Graffitier (A site where you may spray paint or use paint marker virtually to tag any surface. Including a woman’s back) Example below:

Screen Shot 2015-04-16 at 7.24.33 PMScreen Shot 2015-04-16 at 7.25.59 PM

Graffiti Time (a game where you jump walls, avoid cops and tag places to get keys to unlock the next tagging location) Example below:

Screen Shot 2015-04-16 at 7.26.59 PMScreen Shot 2015-04-16 at 7.29.41 PMScreen Shot 2015-04-16 at 7.27.11 PM

Many other graffiti or street art games incorporate tagging. For example sites where they provide a picture location of trains, walls and other places with an assortment of digital spray cans and paints to create virtual street art or tags.

Screen Shot 2015-04-16 at 7.32.15 PM

Street Art and public opinion has come a long way. One example of real life gaming with street art is the newest Oxygen buzz of Street Art Throwdown where a group of artists are in competition for 100,000 dollars while thrown into a series of difficult obstacles that push their skills to the next level.

featuredfullscreen2560x1440_1280x725_392505923929

1412207044_street-art-throw-down-zoom

Next the theory:

Looking at Bogost’s framing of procedural rhetoric, we first break down the word procedure. It can be described as something following a structured behavior. Procedure often is given a less positive meaning because it is often used in negative examples. However procedure is tagged (pun intended) with official standing and bureaucracy. In contrast to that, it can also limit our way of thinking due to focus on structure that procedures provide.

Now, rhetoric can be defined as effective or persuasive expression in writing and speech to communicate what the author wants while captivating an audience.

So then what does this have to do with video games and street art?

Bogost tied the persuasive power of video games to the ability they have to recreate and support cultural and social positions (tagging scenario, social opinion of street art = vandalism) but can disrupt that belief by letting you alter that reality. Therefore having this manipulation can lead to a social change for those positions.

One game, Graffiti Time, is a minimal example of such. You start as a graffiti artist and your main goal is to get to the place you are tagging (avoid cops, ect), make your mark, grab the key that appears and move on to a more challenging level.

This takes a socially constructed idea of art on public walls as vandalism to a challenge to continually tag surfaces to move to higher levels in a game. Or therefore finding challenging obstacles or getting through those while passionately putting up your art much like Street Art Throwdown has recreated. This is true for other things as well, where you are given a photorealist version of a wall, train, ect and can digitally create tags or works of art.

Very closely related to the idea of visual communication is a more specific rhetoric Visual rhetoric in which, “visual elements are used to influence people’s attitudes, opinions, and beliefs,” (Helmers and Hill). Visual communication cannot formulate the same ways of oral and written expression, therefore street art creates a new form of rhetoric thats visually impacting.

Now Extras:

  • (Relating to visual rhetoric right above) Digital media as mentioned in previous posts is a good way to gain exposure. One way street art, visual rhetoric, and politics has collided was in Shepard Fairey’s Obama Hope campaign posters.
  • Invader who I have talked about in prior posts has created the ultimate game for himeself where hes does the opposite of what we tallked about today. He explains his project as, “freeing the Space Invaders from their video games TV screens and to bring them in our physical world. Everything started the day I decided to give a material appearance to pixelization through ceramic tiles,” (Invader About). But invader goes a step further, he is seeking world domination of this games he has created for himself. View Map

Screen Shot 2015-04-17 at 4.06.56 PM Screen Shot 2015-04-17 at 4.07.05 PM

“I try to display 20 to 50 pieces per city, which is already a good score. Sometimes I happen to return several times in the same city, deploying different “invasion waves” as I like to call them. The goal is to increase my score by continuously and restlessly invading new spaces.”

Work Cited:

Persuasive Games: The Expressive Power of Videogames -Bogost

Rhetoric: Classic to digital –Bogost 

Defining Visual Rhetorics – Charles A. Hill & Marguerite Helmers

Put Yourself on the Grid – Why Online Exposure is a Good Thing

Standard

Stop what you are doing. Now, look up, down, left and right, what do you see? Odds are most of you would have come across some form of visual communication.

Screen Shot 2015-04-02 at 3.59.26 PM

(advertisement right column)

What exactly is visual communication?

Visual communication is expressing ideas and experiences with a combination of imagery and textual content to communicate a message to a viewer.

For example the famous The Treachery of Images by Magritte

Screen Shot 2015-04-02 at 3.17.31 PM

The image shows a pipe with the words “Ceci n’est pas une pipe,” below it. Which is French for, “This is not a pipe.” The painting is not a pipe, but an image of a pipe. This example of Surrealism suggests a paradox of that objects correspond to words and images. In other words this is a masterpiece of visual communication. It is taking imagery and words and formatting them in a way to communicate a message to a viewer.

But in a fast paced, digital year of 2015 how does anyone or more specifically artists get noticed?

Visual communication has made a great shift to digital works. Online presence is a growing must have for exposure. It’s hard enough gaining recognition as an artist but without an online footprint you practically don’t exist.

Picture this; you are in class or work. Your phone beeps. What is it? It is a phone call or text or email. Someone is trying to communicate with you. 2015 and every quick, efficient way to get in touch with you is at the fingertips of millions of people and you have that same ability. Every day we get calendar reminders, emails, and texts. We can track what we eat and who is at our favorite places and so on. Welcome to the age of the quantified self. In today’s world, technology has made everything responsive and at a push of a button.

It is December 17, I am in class when my phone lights up. I see an email notification, from Behance saying I received a message. It shows a snippet, “Hi Lauren – You have a great portfolio. I’d like to touch base regarding Spring 2015 internships at NBC Universal within our creative departments.” (note my excitement- SNL gifs)

sBlIWMK

tumblr_m5w4wxUt4N1r0byljo1_500

I instantly go to the Behance app on my phone and open the message. Completely intrigued at the offer, I think to good to be true, I open the Google chrome app and search the name of the person who sent the message. Between the phone applications and easy access to information on the internet, it was easy to find multiple platforms that legitimized who he was.

I sent an email back off my phone to request more information. Within the hour I was already touching base with one of the creative directors at NBC. The same day we had set up an interview time to which I would have never had the chance if it weren’t for my online media presence and techne (visited in previous posts).

About 4 days later I had the interview. I didn’t walk in with a giant portfolio book but an iPad. I unlocked the screen, pushed a button and there was everything he needed to see. That very same night my phone lit up again. I had been offered the job.

Needless to say, digital media is incredibly important. In my line of work, if you aren’t online, you don’t exist.

My Online exposure:
Behance
Instagram
LinkedIn
WordPress blog (what you’re reading)
Twitter
Website (Launching in a week)

What is most important is digital media and how to utilize that in today’s world to capture the attention of those you need to in order to advance in this world.

However, regardless of major or profession it is clear digital media is a very relevant factor. In fact, some heavily print and hand done art forms have been able to utilize online media to gain a community of followers and to get a conversation going.

In my previous post about hyperreality I somewhat touched on Invader who uses online media to map where his art is or Banksy who actually gained most of his following from online presence. I also touched on the incorporation of media with a hand done medium to create a spectacular piece of work like BLU had.

Here are a few examples of how Graffiti artists have used media or gained exposure from new media:

More Street Art Throwdown found on Oxygen

Useful Articles and Creative Platforms:

LinkedIn – If you don’t have one already, get one. LinkedIn is basically in simple terms, an online resume. But this is one platform that makes you digitally available to anyone. You can be searched and messaged for an opportunity you may not have gotten otherwise. Yes you can send in printed resumes but a lot of employers are now asking for LinkedIn profiles. This isn’t to say print media is going extinct but to say digital media is relevant and almost a must have.

Behance – online creative portfolios ranging from Graphic Design, Photography, Street Art and more.

Graffiter –Fun application to paint the streets yourself.

The Rise of Visual Social Media Article

Digital Self Article

Designspiration – for Inspiration

Street Art Inspiration

Global Street Art – follow street art around the world.

Digital media has given me a variety of opportunities and expanded my network. Whether its inspirational websites or online media presence I always tell people to get connected and establish roots. You never know what sort of opportunities await unless you put yourself on the grid.

Tag You’re It

Standard

For those of you who are new to my blog or returning, I have created a tab on the left called Composing New Media, for my class. As you can see most of my blog is composed of art, mainly a process or update to the art work or graphic design projects I do. In sticking with my creative art theme but adding a certain differentiation, I am starting a theme I like to call, “Tag You’re It.”

Technology is advancing quickly and we are in the middle of it. In keeping up with new media but still appreciating the old, I will be using this blog to talk about Street Art but through this online platform. Street art is authentic, hand done and not everlasting the exact opposite of new media which online lives forever. The idea behind this is simple, sharing the experience of raw art, through the very click of a mouse. Banksy– well-known for his cunning street art work, especially by loyal street art fans or really just from the culture itself, but famous for being widely spread via online source. Most people have heard of Banksy not because they are connected to the street art culture but because its been on the news or online and other social media sites. Banksy was really the starting point of connecting street art community to the new media world.

What does this all mean? Well lets start with the name:

Tag. You’re It. – A brand that believes in the social responsibility of spreading inspiration to all. Whether it be a sticker slapped sign, a painted wall, or a drawn on scrap piece of paper, we are all about bringing the lost art back into the world. We each have our own tag, it’s what you do with it and how you tag others that matters. Tag is about using what you have in a way that inspires those around you.

Why I feel the need to create an art related platform of inspiration:

The story: As a junior in high school I had my art teacher walk up to me in class, look me straight in the eye and say, “what are you going to do with your life?” Well anyone could be asked that question at any given time and feel the way I did when I heard that … scared. I sat there puzzled for a second as she walked away, grabbed something from her desk and was heading back to me. In front of me, she placed a pencil and said, “This is the only thing you’ll ever need in life.” And as confused as I was in that moment, she was right. From there we enrolled me in summer classes which I fell in love with and when I came back for my senior year, she walked up to me again and said, “Are you ready to build a portfolio?” My teacher had inspired me to not only pursue a creative life, but inspired me to find a way to inspire people into the creative world.

I am now in my last year at Chapman University as a Graphic Designer, working at NBC Universal.

What happens next: You revisit my blog for anything art related and revisit this tab for some really good content and get the conversation going. I challenge you, Tag. You’re It.

Here is an awesome photo I took:

2014-02-21 05.37.48